Statistics show women control the purse strings in the household budgets and they’re spending a great deal of that budget online. A large percentage of these women are moms turning to the net for information on all sorts of household and parenting issues. Most of these moms don’t necessarily go online with the view to buy a specific product. In many cases they’re just looking for information first, whether it be information on how to teach their toddler to potty train, how to stop sibling rivalry or how to cook nutritious meals for their family, moms want and are looking for information.
”What Moms want [online] is information,” says Ken Goldstein, EVP and Managing Director of Disney Online.
Give them the information they’re looking for and you’re tapping into an enormous market: there are 31 million moms online, and they’re spending more time online than they are watching TV (13.2 hours/week vs. 7.6 hours/week). Whatever your online business is, you’ll want to make sure you’re marketing to the lucrative mom market, and the number one way by far to reach moms on the net is to provide the high quality content and information they’re looking for. Eliminate hype and ultra-creative ads.
Moms don’t want to see how clever you are, Goldstein says. “It’s not Superbowl advertising. It’s clear messages, features and benefits, and more about information than entertainment.”
That’s right, moms are practical creatures. We want to know exactly why we should use certain products, how it works and most importantly will it work for us. A sure way to do this is by providing quality content first and then and only then presenting your sales offer. And make no mistake; moms are not only practical they’re smart. They’ll spot a sales pitch a mile away and all it takes is one click and they’re gone. However, approach a mom online the right way and she can be one of your most loyal customers for life.
Always concentrate on providing practical, quality information first. Provide informative articles, real life product reviews, and don’t forget to list product features and benefits (include the down points too). Get these things right and you’ll tap into one of the biggest spending powers on the net, moms. If you’re looking for great content to appeal to moms, get it cost-effectively at All Mom Content.
You’ve probably heard this more than once if you’ve been researching internet marketing - “It’s in the list!” But what does that mean and how on earth do you get a list in the first place? Well, while you can pay for list building courses, there’s a great new resource available - a free list building course - List Building Intensive.
“List Building Intensive” includes interviews with seven of the internet’s top earning super-affiliates. In these interviews, they disclose their most closely guarded list building secrets.
Here’s a full list of Speakers:
o Matt Bacak
o Ric Thompson & Chris Atwood
o Tellman Knudson
o Craig Perrine
o Keith Wellman
o Dan Kuschell
The cost for you to attend - zero. Of course, there are discounted offers for products throughout the course, but you don’t need to buy them. Just pick up all of the great tips on How to Build Super-Profitable Lists
The way that you begin advertising in a forum is to find one
that matches the product or service that you are trying to
promote that allows you to include a signature file.
What is a signature file?
A signature file, sometimes referred to as a sig file, is a short
sentence or message about the product you are selling that
includes a link. If this is your product then you just use your
own link. If this is someone else product then be sure to use
the affiliate link that they provide you with.
Once you have chosen your product and found a forum that relates
to it you will be ready to start advertising. The first
thing you should do after you find a forum is join. The next
thing you do is fill out your profile. This is very important.
In the profile section you will usually find a place where you
can type in your signature file among other important additions
that you can edit. You can add your website URL, email and more.
You will also want to make sure to look for an option that allows
you to include your signature file in your posts. Make sure you
check this, that way your sig file will automatically be added to
every post you make.
TIP: When choosing a forum make sure to look for one that is
busy, has a fair amount of users and that the posts are resent.
There is no use in posting to a forum if no one will ever read
you post.
The conversations in forums are most often referred to as threads
or posts that you can read, start or reply to. Every time you
start or reply to a thread your signature file with the link to your
product is posted with it. Even if you only post once a day for
a month you will end up with thirty links to your product. Are
you beginning to see how this works? Just imagine what would
happen if you posted more than once a day.
Now it’s time to start posting. Go to the forum and begin
reading through the threads, when you find one that is
interesting to you or that you know something about type
your reply in the form at the bottom of the message and click
post. That’s it you’ve made your first post.
