Getting Ready for Holiday Success

by Work From Home

I know it seems insane, but summertime is the perfect time to get ready for the winter holidays. People begin to shop for supplies to make Christmas or Hanukkah gifts as early as July. Also, getting your site ready for the big shopping season now means that search engines have plenty of time to pick up all that fresh content you’ve added.

One great thing about starting to work on the holidays early is that you don’t have to feel rushed or stressed. Just pick one little thing to do each day and by the time everyone else is just realizing that Christmas is around the corner and beginning frantic updates, you’ll be ready to sit back and enjoy the shopping season.

Things to try:

  1. Write quick shopping guides for your niche. For example, I wrote a post about gifts to give dads for Father’s Day that are under $10. It was simply a list I searched out on Amazon and a few other affiliate sites, but the convenience of seeing a specific guide to gifts in their price limit prompted people to click and buy.
  2. Write in depth reviews of specific products and create a page that links ones with a similar theme together as a top ten review list of gifts for boys, girls, or car lovers. These lists are even more likely to result in sales, because they have such unique content and offer pros and cons of things you’ve actually used.
  3. Create a blog if you don’t have one and post regularly to it. One of the best blogs I’ve seen for driving sales to an online store is the one on inspireco.com. People love that they feel like a member of the family and want to buy products that the talented Amy has created or that she thought were worthy of being in her shop. The key here - it you can’t be genuine, don’t try to fake it. This type of blog is really hard to do if you keep thinking about making money when you post. She very obviously likes to share her life with her online friends and it shows.

Remember, you don’t have to do all of these things at once. Break a task into sections and work on a bit every day. If you do one review every day for a month and then create themed buying guides that link to the reviews the next month, you’ll still have plenty of time to get that content indexed in the search engines by Black Friday.

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Entrepreneur’s Business Principle #1 - Don’t Move the Same Dirt Twice

by Work From Home

I was watching two guys digging a hole to locate a pipe in my yard this morning. They were tossing the dirt out of the hole and directly onto the ground beside it. They went four feet down and dug a hole that was about 8 feet long by three feet across. Then, one of them found a pipe…and the elbow joining it to the pipe they really wanted to find. Anyone want to guess where the new pipe was? Under that massive pile of dirt. This brings me to a great business principle:

Don’t move the same dirt twice.

When you start a new task, take some time to plan things out so you can do the job right the first time. You don’t want to find that you’ve gone in the wrong direction and will have to re-do hours of work. I’m sure the guys in my side yard are wishing they would have tossed their dirt into a few wheelbarrows right about now. Then, they could have just dumped those wheelbarrows back into the old hole instead of slowly shoveling it back in.

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The Limited Liability Company - Is it For You?

by Work From Home

If the thought of forming a corporation is overwhelming, but you are concerned about protecting some of your personal assets, you may want to start a limited liability company, affectionately known as a LLC. (When I first looked into starting a LLC, I called my state government to find out what I needed to do and made the mistake of calling it a limited liability corporation. Don’t make the same mistake I did. Apparently, it really upsets some people. The woman I was talking to literally yelled “No!” into the phone. It took me a minute to figure out that her loud response was to the use of the word corporation.)

A LLC requires very little paperwork and, with a bit of patience, you can file it yourself. However, as with anything that has any legal ramifications, you should take a minute to call your lawyer to be sure this is the right thing for you and your business. Most LLC’s can be formed cheaply. However, in Maryland at least, you will need to pay three times that amount each year to keep your LLC active. I’d say it’s a good idea to ask for a breakdown of what you will need to pay to establish the company and what fees are required next year so you don’t end up with any nasty surprises.

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What is Bootstrapping and How Does it Work?

by Work From Home

You’ve got an incredible new business idea and you need financing. It’s as easy as a quick trip to the bank, right? After the bank’s loan officer manages to stop laughing enough to talk, he may suggest you try bootstrapping until your business is more successful.

Before you head for the closet to find that ratty pair of hiking boots from last summer, I’d better tell you that bootstrapping actually has nothing to do with shoes. In business, this term simply means starting a new business and keeping it running without financial backing from a bank or investor. Instead, you fund the business yourself and only buy the things you absolutely most have. (Despite what the guy at the office supply says, an executive leather swivel chair is rarely a must.)

I know what you’re thinking - If I could fund the business myself, I wouldn’t be asking for a loan!  Actually, even most wealthy entrepreneurs ask for loans or find other investors when they are starting new businesses, because they don’t want to tie up their money.

How Bootstrapping Works

Many people use credit cards to fund their new business. Some simply pay off one credit card with the other as the monthly bills roll in. (Paying one credit card with another is not a good idea, by the way.) Others try to pay at least part of the monthly balance with household money, which brings up another source of income-friends and family. Sure, finding a big investor is hard, but maybe you can convince good ol’ sis to vacation in her backyard this summer and lend you the three thousand she was going to spend on a luxury cruise. Just don’t overdo the borrowing; you don’t want to create hard feelings.

Once you have a way to purchase the necessities, be creative with the rest of your needs. Comparison shop, ask for specials, or trade services with someone else. For some terrific ideas on how to make your money stretch while bootstrapping, check out Secrets of Bootstrapping.

By the way, I’d love to hear your ideas for starting a new business on next to nothing, and I’m sure everyone else would, too.

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