I know it seems insane, but summertime is the perfect time to get ready for the winter holidays. People begin to shop for supplies to make Christmas or Hanukkah gifts as early as July. Also, getting your site ready for the big shopping season now means that search engines have plenty of time to pick up all that fresh content you’ve added.

One great thing about starting to work on the holidays early is that you don’t have to feel rushed or stressed. Just pick one little thing to do each day and by the time everyone else is just realizing that Christmas is around the corner and beginning frantic updates, you’ll be ready to sit back and enjoy the shopping season.

Things to try:

1. Write quick shopping guides for your niche. For example, I wrote a post about gifts to give dads for Father’s Day that are under $10. It was simply a list I searched out on Amazon and a few other affiliate sites, but the convenience of seeing a specific guide to gifts in their price limit prompted people to click and buy.
2. Write in depth reviews of specific products and create a page that links ones with a similar theme together as a top ten review list of gifts for boys, girls, or car lovers. These lists are even more likely to result in sales, because they have such unique content and offer pros and cons of things you’ve actually used.
3. Create a blog if you don’t have one and post regularly to it. One of the best blogs I’ve seen for driving sales to an online store is the one on inspireco.com. People love that they feel like a member of the family and want to buy products that the talented Amy has created or that she thought were worthy of being in her shop. The key here - it you can’t be genuine, don’t try to fake it. This type of blog is really hard to do if you keep thinking about making money when you post. She very obviously likes to share her life with her online friends and it shows.

Remember, you don’t have to do all of these things at once. Break a task into sections and work on a bit every day. If you do one review every day for a month and then create themed buying guides that link to the reviews the next month, you’ll still have plenty of time to get that content indexed in the search engines by Black Friday.

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